Perishable Foods Council

Perishable
Foods Connection


Publication

The Perishable Foods Connection of
Northern California & Northern Nevada
SPONSORED BY THE PERISHABLE FOODS COUNCIL
(formerly the DeliMag)

Dave Daniel, Editor
Pacific Rim Publishing Co.
P.O. Box 4533
Huntington Beach, CA 92605-4533
714 375-3900 or 800 526-9307
Fax : 714 375-3906
email: dave.pacrim@verizon.net

Pay your magazine invoices online

Download a copy of the rate chart (pdf format)

The Winter issue of the Perishable Foods Connection (formerly DeliMag) will be published in November and will feature a salute to Mollie Stones Market, showcasing holiday specialty items. Articles will showcase our golf tournament and the upcoming President's Dinner.

Call Dalva Fisher at:
435-674-3504
FAX: 435-674-3570
email: dalva_fisher@hotmail.com

Here is your chance to salute Mollie Stones on their 25 years in the retail business. Shine the light on your company’s product with an ad in the Summer issue of Perishable Foods Connection. We can create your ad or you can submit camera-ready artwork by the September 30 deadline.

Pacific Rim Publishing • P. O. Box 4533 • Huntington Beach, CA 92605-4533; 714-375-3900

Advertising questions should be directed to: Dalva Fisher, Advertising Director 435-674-3504 Fax: 435-674-3570 - Email: dalva_fisher@hotmail.com. Custom graphic design services are available for your ad needs, please inquire with Dalva for further information and rates.

Four Color Rates

Size Once/Per Year Each Issue/ 4 times a year
Cover wrap $3,000 $3,000
Full page (7"w x 10"h) 1,760 1,705
1/2 page (7"w x 5"h) 880 825
1/3 page 625 600

Requested Inside Covers (front or back): 10% premium
Center Spread: 10% premium
Double-truck: 10% premium
Bleed Charge: 10% premium

All ads are four color. Other sizes are available, including new-product introduction mentions (approximately 1/6 page) for $225, and business card-sized ads for $100. Cover wrap includes back cover with artwork for the front cover to be supplied by the advertiser with the stipulation that no packaging is allowed.

A commission of 15% is available to recognized agencies.

The deadline for the next issue is September 30, 2010.

Mechanical Requirements (width x depth)

  • Publication trim size: 8 1/2" x 11"
  • Full page (non-bleed): 7 1/2" x 10"
  • Full page (bleed): 8 3/4" x 11 1/4"
  • 1/2 page: horizontal: 7 1/2" x 4 7/8"
  • 1/2 page: vertical: 3 3/8" x 10"
  • 1/2 page island: 5" x 7"
  • 1/3 page: horizontal: 7 1/2" x 3 1/3"
  • 1/3 page vertical: 2 3/16" x 10"
  • 1/6 page: 2 3/16" x 4 7/8"
  • 1/8 page: 4 7/8" x 2 3/8"
  • Double truck (non-bleed): 16" x 10"
  • Cover/double truck (bleed): 17 1/4" x 11 1/4"

All files supplied must be high res @300 dpi, CMYK, fonts included or outlined, links included. Software should be MAC based in: Adobe InDesign, Illustrator, Photoshop, Acrobat PDF. Deliver via disc to Dave Daniel, Pacific Rim Publishing Co., 17931 Orkney Circle, Huntington Beach, CA 92647 - 714-375-3900. If less than 5 MB, via email to: dave.pacrim@verizon.net.

  • Invoice is sent after publication.

Deadlines:

  • Fourth Issue 2010 - September 30, 2010

Copy & contract requirements

  • Publisher reserves the right to reject any objectionable copy.
  • The advertiser agrees to hold the publisher harmless from all claims, damages and expenses arising out of the publication of any advertising accepted.
  • Commission: 15% to recognized agency paid within 30 days. Advertisers will be short rated or rebated according to actual number of insertions used during a one-year period from the month of first insertion
  • Advertising which simulated editorial content must be labeled "Advertisement." Publisher reserved the right to reject advertising not in keeping with the publications' standards.
  • Contract advertisers are protected at existing rates for duration of contract. Rates determined by number of insertions of 1/8 page or more within 12-month period from date of first insertion. Space size may vary with each insertion.

For information on advertising in both the Perishable Foods Connection and the Southern California DDBC NEWS, contact Dalva Fisher at 435-674-3504. Fax: 435-674-3570 or email dalva_fisher@hotmail.com. Discounts may be available.

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Perishable Foods Council
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