Perishable Foods Connection (formerly the DeliMag), is the official publication of the Perishable Foods Council of Northern California/Nevada and is published quarterly. It has been in existence for more than two decades.

The goal of the magazine is to provide trade news for dairy, deli, bakery, meat, produce, and foodservice professionals in Northern California and Northern Nevada.

The circulation is approximately 3,500 with additional distribution at Council events and other food industry meetings and shows. Members of the Perishable Foods Council of Northern California receive the magazine, as well as retailer managers, merchandisers, distributors, manufacturers in the marketing areas of the Greater Bay Area, Sacramento, and Reno. Sample magazines are available by calling Nancy Clothier at 415-823-1219.

Editorial information/questions should be directed to:

Editorial calendar:

Each issue will contain news and photos of Council events and members in addition to the following:

Third quarter 2008 (July), National Hot Dog Month, back-to-school foods; Mexican Independence Day foods.

Fourth quarter 2008 (October) will feature tailgating ideas/foods for football season; Oktoberfest foods; Thanksgiving foods; and Christmas/holiday season foods.

First quarter 2009 (January) will feature foods for Super Bowl, Chinese New Year (Asian foods); Easter foods; natural and organic foods.


Click here to learn more advertising in the Perishables Food Connection, including pricing.

• Major chain retailers at all buying levels are devoting less time to sales presentations.
• All store level, sales reps are unable to communicate with department managers due to irregular hours.
• A Perishable Foods Connection ad serves as a reminder to the decision makers who buy, order and merchandise your products.
• Perishable Foods Connection advertising reaches more than 1,200 high volume stores
  

It's a fact:

• The fastest growing segment in the retail food industry is highlighted by the resurgence of the independent grocer.
• This trend is being fueled by rapidly changing demographics in the marketplace and grocery chain mergers that have caused store closings. As a result, the closings have provided excellent locations for independents.
• Perishable Foods Connection advertising reaches the top volume independents providing quick and inexpensive support to your own sales force.
• The independent grocer who buys, orders and merchandises your products reads Perishable Foods Connection.

State-wide coverage opportunity - advertising information - Beginning in 2008 for the first time, opportunities are available for advertising in both the Perishable Foods Connection in Northern California and the DDBC NEWS, the official publication of the Dairy Deli Bakery Council of Southern California.

Discounts are available for advertisers to reach most key personnel in the state.

Questions should be directed to Dalva Fisher at 435-674-3504, FAX: 435-674-3570 or e-mail fishersportsusa@aol.com.